The DareToBeSwift campaign features three spots that mirror the elegant moves of dancers with the sleek styling of the Acer’s Swift laptop. The performers’ movements bring life the themes of lightness, balance, and strength; matching those of the laptop, further emphasizing their role in leading trends and style.

In addition, the spots utilize dramatic and visually arresting creative to reflect Swift’s gold and black branding. The color palette acts as a vital storyteller for this campaign, bringing to mind not only the laptop, but the lustrous modern aesthetic associated with Acer’s innovation.

Production Company | Lair

Director | Steven Weinzierl

Producers | Theresa Loguercio & Mark Aji

Director of Photography | Derek McKane

Agency | We Are Social

The production took place over two days in New York City.